Is this their new dry-filter? If so, how does one clean it?

The AirAid and K&N's, being the oiled type, have cleaning kits - which I prefer.

__________________
Never argue with idiots, they'll bring you down to their level and beat you with experience. - Dilbert
____________________________________

• SuperWhite w/ SandBeige Interior,4x2 TRD OffRoad CrewMax LTD 5.7L, JBL/XM radio, Mud Guards, BedLiner, Back-up Camera, F&R Sonar, TRD 20" Chrome Wheels w/ Toyo Proxes S/T 305/50/20, Bullet Bull Bar