Toyota Tundra Forum

Squid · #1 (**permalink**) 10-11-2009, 12:39 AM

Well it's official. Ram will now be it's own brand.
This got me thinking that since Chrysler and Dodge have the same vehicles like Chevrolet and Pontiac did do you all think this may have been done as a prelude to Dodge being killed even though this article from Automotive News says otherwise?

Quote:

DETROIT – Chrysler Group CEO Sergio Marchionne replaced two of the division chiefs he appointed in June and created a Ram truck brand in the second overhaul of the U.S. automaker now under control of Italy's Fiat S.p.A.
Dodge leader Michael Accavitti and Chrysler brand chief Peter Fong have left the company, Chrysler Group said in a statement today. Newly named Chrysler brand CEO Olivier Francois adds to a growing list of Fiat executives taking positions in the United States.
Among the other changes:
• Ralph Gilles, Chrysler's chief of design, becomes president and CEO of the Dodge car brand. Accavitti, who had steered the Dodge brand, has “resigned to pursue other interests,” the company said. Gilles, 39, will remain in charge of design.
• Fred Diaz is president and CEO of the Dodge Ram brand. He had previously led Chrysler's Denver business center.
• Francois, president and CEO of the Chrysler brand, replaces Fong, who “resigned for personal reasons.” Francois retains his title as head of the Italian parent's Lancia brand.
Protecting Dodge
“This reorganization will allow us to protect and develop the unique nature of the product offerings within the Dodge brand,” Marchionne, who also leads Fiat, said in the statement.
After Fiat took control of Chrysler as it emerged from bankruptcy June 10, the CEO restructured the U.S. company along brand lines.
Each boss was given profit and loss responsibility for the brand, which operates as a business. In addition, each of those executives has dual responsibilities, following a structure Marchionne put in place when he took over Fiat in 2004.
Accavitti, for example, was in charge of corporate marketing. Francois now will oversee that activity. Diaz today picked up responsibility for sale as the company battles a 40 percent U.S. decline this year through September, the industry's steepest.
Michael Manley, who remains head of Jeep, also has been put in charge of Chrysler's international activities outside North America. Joseph Veltri was tapped to take over as head of product planning, a function Manley had held since June.
By creating a Ram truck brand, Chrysler hopes to enlarge the commercial side of its truck business by bringing to North America vans engineered and built by Fiat.
In early September, Mercedes-Benz announced it would take the Dodge Sprinter van business from Chrysler and appoint 120 dealers to sell them.
To replace the Sprinter, Fiat would like to bring the Fiat Ducato and Iveco Daily commercial vans to North America and put Dodge Ram badges on them. Iveco is the commercial truck subsidiary of Fiat Group.
Who's who
Gilles has been a Chrysler designer since 1992 and is known for leading the design of the 2005 Chrysler 300 sedan and the redesigned 2009 Dodge Ram pickup.
Diaz, who joined Chrysler in 1989, directed Dodge brand communications from 2004 to 2006. Before that he held positions in the United States and the Caribbean in Chrysler's sales, service, marketing and customer relations.
Diaz most recently directed Chrysler's business center in Denver, heading the area's sales, service and field operations. He has an MBA from Central Michigan University.
Francois, a Parisian, has headed Lancia since September 2005 and Fiat Group's brand marketing communication since January. Before joining Fiat earlier in 2005, he was general manager in Italy for France's Citroen. He also had headed Citroen's operations in Denmark.
Since July, new product planning chief Veltri had held the title of product planning lead and head of truck/SUV product planning. He was responsible for ensuring continuity in planning across all brands in addition to supervising truck and SUV product planning. His new position involves responsibility for all Chrysler Group product planning.
Veltri, a native Detroiter, had been the automaker's director of body-on-frame product marketing since 2006. He headed Dodge truck marketing and product planning before that.
Veltri, a certified public accountant, joined Chrysler in 1988 as a financial analyst. Before joining the automaker, he was an auditor with KPMG.
He earned a bachelor's degree from Michigan State University in 1980 and has a master's degree from Eastern Michigan University.
The departing Accavitti had worked for Chrysler for more than two decades, including positions in manufacturing, product development and marketing. Before heading Dodge, he was Chrysler LLC's director of brand marketing.
Fong had joined Chrysler last year after more than 20 years at Ford Motor Co. and nine years as a U.S. Navy pilot.

On a side note I saw where Volvo is for sale.

xcanuc · #2 (**permalink**) 10-11-2009, 08:10 AM

So instead of the Dodge Ram it will be called the Ram Ram?

Steve

Tundra-dad · #3 (**permalink**) 10-11-2009, 09:35 AM

Maybe thier first model produced will be called the Ram model Alamadingdong?

BigA · #4 (**permalink**) 10-11-2009, 09:56 AM

The Ram won't be called Ram Ram, but Ram 1500, 2500, or 3500.
I think thier doing so they can sell off the Dodge truck line before Chrysler goes under, from what I've heard its possible Chrysler won't make it through the year even after being taken over by Fiat.

Chrysler May Not Make It Another Year – 24/7 Wall St.

rarjar · #5 (**permalink**) 10-11-2009, 10:42 AM

Interesting name BigA..... Rather Ram as opposed to Ram Ram!

Toxarch · #6 (**permalink**) 10-11-2009, 01:22 PM

Maybe they are hoping Nissan will buy it since Nissan was looking to outsource their trucks. Nissan Ram Titan 1500?

Marky Mark · #7 (**permalink**) 10-11-2009, 01:27 PM

^^Would be interesting for sure if that happened!

onpointtundra · #8 (**permalink**) 10-11-2009, 07:30 PM

Quote:

Originally Posted by Toxarch

Maybe they are hoping Nissan will buy it since Nissan was looking to outsource their trucks. Nissan Ram Titan 1500?

I read that they were hoping that Nissan would come in and buy the Ram name and company.

LeaveB3sbehind · #9 (**permalink**) 10-12-2009, 05:12 AM

Quote:

Originally Posted by Toxarch

Maybe they are hoping Nissan will buy it since Nissan was looking to outsource their trucks. Nissan Ram Titan 1500?

I know a few Titan guys that would truly be pi$$ed.

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